Examining the adoption of relationship marketing orientation by global B2B ecommerce organizations in China and the moderating impact of uncertainty avoidance dimension

- Cheng, Hung Sing Alfred

The ties that bind us: examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector

- Kwan, Rebecca, Carlson, Jamie L.

An investigation into market orientation among non-profit organisations in Hong Kong and its associated effects on fundraising performance and donor relationships

- Lee, Suet Mui Daisy

Modeling a formative measure of relationship quality and its effects: evidence from the Hong Kong retail banking industry

- Tung, Brian, Carlson, Jamie

Examining the effect of relationship quality in the Hong Kong retail banking sector

- Tung, Brian, Carlson, Jamie

The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance

- Gordon, Tsui Luen On, Pires, Guilherme, Stanton, John